Forum Posts

sifat
Feb 16, 2022
In Real Estate Forum
Digital advertising has exploded over the last decade, and for good reason. There is no doubt that this is the internet age, and if your company hasn’t embraced digital marketing, it may soon get left behind. Advertising in the digital world is not just a trend, and some experts believe that it may soon all but replace traditional forms of reaching out to consumers. Digital advertising is fast, effective and inexpensive. This makes it an ideal choice for both consumers and marketers. Here are 5 things you need to know about the future of digital advertising: WSI Blog - 5 Things you need to know about digital Advertising 1. Mobile Advertising Is Here To Stay Marketers have been discussing the shift to mobile advertising for years. Mobile advertising revenue grew by over 66 percent between 2014 and 2015, in comparison to desktop advertising, which was up by just 5 percent. Mobile marketing is growing faster than all of the other digital formats in the United States. Still, there has been a large gap between the amount of time consumers spend on their smartphones and tablets and the amount of advertising dollars and time devoted to the medium, which is as low as 12% of most advertising budgets. Consumers are using their phones to search for products, watch videos and read reviews. Just like any other advertising format, diversity will allow you to reach larger groups. As technology advances, and marketers are able to better target consumers via their mobile devices, mobile advertising has become even more attractive. Because mobile ads perform so well, it’s easier than ever to optimize advertising to look great on smartphones and tablets, and certainly worth every penny. 2. Consumers Have Short Attention Spans In general, consumers are easily distracted. Time is at a premium and multitasking is so common that keeping the attention of potential customers can feel almost impossible. In fact, the average attention span is 8.25 seconds. Most people will leave a site within 10-20 seconds, so it’s important that your digital advertising techniques work fast. This means that content that is short and easy to consume will perform better. Videos and infographics are another good bet. The more eye-catching advertising is, the more likely that it will grab the attention of your target audience. Advertisements need to pack a punch, and it’s not unusual for a video, for example, to perform better when it is just a few seconds long. 3. Online Ads Easily Annoy Consumers How and where you advertise online should be considered with care. As effective as digital advertising may be, it can’t work if consumers aren’t reached. Most internet users are blocking ads and muting, or skipping past videos. Ad blocking also happens more frequently on phones than it does the Web. Because consumers now know how to reject and report ads, it’s vital to target them, so that your company is not bombarding people with information that is not relevant. Following the rules and deciding on digital campaign strategies with care can help to ease these frustrations and get the word out to those that you really want to reach. 4. Marketing With, Rather Than To, Is Becoming The New Digital Marketing Norm Ads placed on social media platforms Photo Editing Services like Facebook can work, and work well. Facebook and Google, on their own, are responsible for 76% of internet advertising growth. That being said, your digital advertising plan should include more than just placing ads. Millennials, in particular, are still using Facebook on a daily basis, even if it is not considered the trendiest of social media sites. Facebook is an easy-to-use advertising platform that allows users to easily share information, which is why it is so popular with digital marketers. Other sites, such as LinkedIn, Pinterest and Twitter can still be great places to advertise, but it may take more sophisticated targeting. Internet users are bombarded with over 5,000 marketing messages each day, so what doesn’t resonate with them is quickly tuned out. When digital advertising is relevant, sharable and invites feedback, it’s easier to consume, especially by younger audiences. Engaging in content marketing, or sharing relevant content that may be associated with, but is not necessarily advertising, a product is one successful tactic. This must also be done with care, in order to avoid seeming “advertorial.” Internet users today are less likely to buy a product or service because they see an ad over and over again. If people are talking about, and sharing content from, a brand online, however, consumers feel like they are participating in a conversation, rather than being sold to. That’s how marketing with, and not to, works. 5. Chat-Based Marketing Is Growing More brands are turning to chat-based marketing. This strategy engages Internet users to interest them in products or services and is highly targeted. This personal interaction seems to be working well, especially with consumers who might already be interested in what you have to offer. These chats take place in chat rooms, on Internet forums, instant messenger services or on social network platforms. As personalized and effective as this form of advertising may be, it can be time-consuming, especially if you are attempting to attract a large number of new customers.
0
0
3
sifat
Feb 16, 2022
In Real Estate Forum
While the first mobile phones provided consumers with one basic function, to make telephone calls wirelessly, today’s mobile devices do much more than simply allow you to talk with someone else. They have become our web browser video cameras, social media device, navigation guide, gaming platform, appointment calendar, alarm clock, flashlight, etc… Depending on which apps you’ve downloaded, there’s a good chance your mobile device does much more, but suffice to say the days of “just making phone calls” are a thing of the past. WSI blog- mobilepowersite As a businesses seek to capture the attention (and spending dollars) of the mobile consumer, having a solid mobile strategy in place is critical to remaining relevant in today’s mobile-first society. In fact, Gary Vaynerchuck, founder of Vayner Media author of several NY Times best-selling books about the “digital economy” said in a 2015 keynote presentation “I would rather have someone roll up on me, stab me in the stomach and steal my wallet than lose my phone.” That’s a pretty serious claim, but to many the mobile device is just that important. As you develop your strategy, the following are key areas that you may want to include. While not an “all-inclusive” list, these are some of the main areas to get you thinking. Google’s Paying Attention, So You Should Too You may have heard this already, but it bears repeating given the topic at hand. According to Google (the world’s largest search engine), 2015 marked the first time in the history of the Internet when more searches were done on a mobile device than on a desktop. That means there’s a good chance when someone is looking for what you do, they are starting the searching process on their mobile device. Assuming they find you, the first thing you need to include with your mobile strategy is what the “mobile experience” is like when visiting your website on these smaller devices (with small screens and touch-to-navigate interface. Is your site mobile-responsive and providing its visitors with a pleasant, easy to use browsing experience? Or, does the visitor need to partake in “finger yoga” with pinch, zoom, tilt, etc. to get the information they are looking for? If your answer is the latter, that needs to be fixed – quickly! To save its users the disappointment of visiting websites that are not mobile friendly, Since last May Google has been labeling mobile friendly websites directly in search results. This way when you search on a mobile, you know which sites are (and are not) going to be easy to use while you’re on a smaller screen. They even have a free tool you can use to test your site (and maybe you’ll want to check out the competition as well), which can be found here: https://bit.ly/g-m-t. It’s recommended if you’ve not checked your site yet, it’s a good idea to see your site “as Google sees it” and first determine if you have some work to do! Any other efforts on your part to engage the mobile customer will wasted if they come back to your site and have a bad experience. Don’t Forget, It’s a Communication Device Mobile devices started as a way to talk with one another and have a conversation any time, from anywhere. That capability still exists today, but the type of “communication” has certainly evolved over the years. Thanks to interactive screens, downloadable apps, Internet connectivity and high-resolution cameras we now have so many different ways to share information. This new form of communication can continue to be one-to-one, as it was in the beginning. But, thanks to social media sites like Facebook, Instagram, Twitter and others… the communication process can go well beyond the limitations of a one-on-one conversation. Your posts, tweets and photos can span the globe, reaching potential customers in an instant. Yeah, that’s pretty cool… but the word “communication” is used here for a reason. If all you’re going to do is use your mobile device to post, you’re missing out on an important part of the relationship building process. To be truly a communicative device, you need to have a two-way exchange of dialogue. So when you post that great pic on Instagram of your latest product and you start to get comments, be sure to respond back. If you are using Twitter, it’s easy to reply back, retweet or even send a direct message to let folks know you’re listening and happy to chat further. This has always been the case, but the mobile device (because it’s always with us and always connected) now makes it possible to keep that dialogue going. Not only is this a good practice, but it’s becoming the expectation… which means if you’re not doing it, there’s a problem. Geo Location Knows Where You Are One of the most recent technology trends that brings attention to the power of the mobile device as a location tool has been the explosive growth Philippines Photo Editor and popularity of Pokémon Go. This free app uses augmented reality to place your “Trainer” on a map that interacts with virtual creatures. For any avid Pokémon Go users reading this, I admit that’s a very simplified explanation of the game. Eventually, businesses will be able to sponsor “Pokestops” to lure users of the app to their place of business, and some who have been fortunate to have one of these stops close by their business have already started to leverage the fact that people are now getting “out and about” and taking an opportunity to share information about their business in the process. Prior to the Pokémon phenomena hit our devices, sites like Foursquare (launched in 2009) have been letting consumers identify their location and “check in” at local businesses, share photos and offer reviews. Over the years the service has gone through several changes to try and keep current with consumer preferences, but their focus has remained on leveraging the “in-person” experience to help others gain familiarity about a business through ratings, feedback and even the occasional incentive. In both of these examples, the power of GPS, combined with your camera, Internet access and on-screen interactivity make the game possible (and quite addictive), combine to put a significant amount of power in the hands of the user. If you offer a great experience for your customers, why not give consideration to encouraging them to share their experience. They could have friends walking by who get a notification and might come by to check you out. If your business is one that benefits from having people “come in” and visit you to do business, the capabilities of GPS and location-awareness can be a powerful addition to your mobile strategy. So, What’s Your Strategy? Depending on your industry, target customer demographic and other factors there likely will be additional elements to consider. The good news is that’s where a WSI professional comes in and can help uncover the critical success factors that need to be part of your mobile strategy. Get it touch with your area consultant today… we love this stuff and always eager to help!
0
0
2
 

sifat

More actions