Apr 09, 2022
In Real Estate Forum
At present, the channel value of the entire e-commerce industry has been seriously raised, and trade fairs will naturally flow into platforms with lower channel costs. To a certain extent, it provides opportunities for new players, which is also in line with the changes in the advertising industry. Agriculture-related content can become the first field to grow rapidly. This is also based on this, which is also consistent with the logic of Kuaishou’s initial start. 03 Who can win the last mile to help farmers The agricultural aid track is constantly flooding into new players. In addition to Ali and Pinduoduo, latecomers such as Baidu, Didi, Meituan, and Kuaishu are helping agricultural e-commerce and even the entire e-commerce track. There is a tough battle for the e-commerce pattern system. The layout competition around smart agriculture has already started. Right now, the competition for agricultural e-commerce is becoming more and more intense. In terms of Ali , in addition to the construction of digital agricultural bases on the planting side, it also focuses on the integration of online and sms marketing service offline retail formats, and promotes the extension of consumption scenarios through live broadcasts.