Brands like Slack, Shopify, and Basecamp have already invested in creating a branded podcast. These statistics show that marketers should at least consider advertising on podcasts.
Podcast ad spending in the U.S. is expected to reach $1.74B in 2022, a 23% increase from 2021 (Statista).
57% of Americans listen to podcasts (Edison Research).
80% of podcast listeners listen to all or most of each episode (Podcast Insights).
Weekly podcast listeners tune in to an average of eight podcasts per week (Edison Research).
Each week in America, there are more podcast listeners than Netflix account holders (Edison Research).
Other interesting statistics
Is visual content important? Is there something like the best day to publish? How do people decide what link to click? Find out below.
Dividing the workload like this whatsapp number list allows both the vendor and the affiliate to focus on their strengths. The improvements are similar on desktop and mobile. Most of the focus in 2021 was on mobile results.
People following directions with text and illustrations do 323% better than people following directions without illustrations (W.H Levie, H.Lentz).
The majority of marketers surveyed say that visual content is a key component of their marketing strategy. 64% say that visuals are either essential or very important. Only 9.6% don’t require visuals for their content marketing (Venngage).
There’s no “best day” to publish a new piece of content. Social shares are distributed evenly among posts published on different days of the week (Backlinko).
The average time a reader allocates a newsletter after opening it is only 51 seconds. Participants of the study fully read only 19% of newsletters (Nielsen).
When deciding which links to click on the web, users choose those with the highest information scent, which is a mix of cues they get from the link label, the context in which the link is shown, and their prior experiences (Nielsen).