Google's advice? Be more relevant to searches — and not just page by page, but sitewide. Other boards said that small tweaks to content may not be enough and that holistic changes to the site may be needed. I think the Medic update was a big step that focused on trust (which is part of Google's "EAT" quality factors). In my opinion, trusted sites that linked to untrustworthy sites were penalized. Learn more: SEO silo for website and content relevance through link building Complete Guide to the Fundamentals of EAT Hangout Google Webmaster Central Office-Hours
Webmaster Central Office Hours Hangout (from 32:02)July 2018 – Speed Update Fast performance creates a better user experience for searchers who company employee list click on results. After warning website owners for months in advance, Google announced its speed update on July 9, 2018. Previously, page load speed was only considered in search results on computer. Since this update, slow performance on mobile devices can hurt a site's optimization. April 2018 – General Update
Google has confirmed this general update. As with all general updates, Google says there's nothing specific to do. However, as noted in a later confirmation of the main March update (below), this may have been about relevance. March 2018 – General update Google confirmed this general update and reminded webmasters to continue creating quality content. Later, Google explained that most of its updates were about relevance, not quality or a site's quality.