on professional services firms shows that the way companies find suppliers is changing dramatically.80% of buyers visit a company's website during the buying process.And 30% of buyers shut out a business because they weren't impressed with their website.What does this mean for you?This means that many buyers come to your website before they even talk to you, if they find your website.In today's market, your website must therefore achieve two objectives:Help interested people and businesses find you.Persuade potential buyers that you are offering what they needA B2B website
is easy to find and generates leadsblogoffer-middle-websiteplanningThe lead generating B2B website is a complex organism. It consists of several specialized components, and these must work in harmony.Free educational content . Writing educational employee email list content is how a company shares its expertise with the world. Expertise is the currency of online lead generation.
This is how people find you (via search) and start to trust you (by relying on your insight, advice, and opinions). But it's a commitment — a different approach to marketing. You will need to produce new parts regularly.A blog. A blog is the most common way to deliver a stream of educational content. It's the heart and soul of most content strategies. Additionally, many companies create resource libraries where they make other types of content available: articles, white papers,